The business's unique offering was a wealth of experiene in everything from project management, logistics and engineering skills that the business could bring to the renewables sector (initially specifically wind). So we focused on how we could capture the idea of the energy transition...  

We looked at everything from the shape of turbine blades, to the motion of waves and how we could convey the sense of real change. We also wanted to focus on the nature of the change; a positive change progressing upwards to a brighter future for all. Yet we didnt want to greenwash or seem naive - it was important to us that the engineering prowess in the room added weight and foundations to their promises.