STonecraft

a Hand CRAFTEDStory

Stonecraft is one of our longest-standing clients on retainer, and the relationship is one we truly value — collaborative, creative, and always evolving.

Chapter I: Visual Identity

Stonecraft work with homeowners, developers and commercial clients to bring beautifully finished natural stone into homes across Edinburgh and wider Scotland. With over four decades of craftsmanship, they combine traditional skill with precise, modern fabrication.

PARTNERSHIP

A STORY STILL 
BEING CRAFTED

We’ve worked closely with Stonecraft for over five years, supporting them across every aspect of their brand and marketing. From day one, we’ve helped develop and grow their identity, designing all of their magazine adverts, managing their social media presence, and arranging the photography and videography that showcases their work.

As Stonecraft has repositioned itself to focus on more high-end projects, we’ve worked alongside them to ensure their brand and communications reflect that shift. We also designed and built their current website from the ground up using WordPress, including a custom quoting system that allows customers to enter their measurements and receive instant quotes for stone surfaces.

art direction

Crafting Consistency

We've worked hard with Stonecraft to grow the brand alongside the business and its goals. Regardless of new product ranges, or projects, we have sought to ensure consistency runs along everything from social media content to the website.

This is key to helping showcase the skill and depth of knowledge of the business while also making the interaction that the customer has with the business feel familar, effortless and logical. Doing this allows the customers to meet with the product without distraction.

Chapter II: Videography & Photography

The marble selected by Stonecraft is of a high calibre from Italy and it is so crucial that it is marketed in a way that honours that - especially if people are interacting with the brand online before meeting with them in person.

Photography

Helping people visualise the product

As we move further and further away from showrooms and websites, brochures and Social media take over as the place where prospective customers interact with and rank products against that of their competitors, having high resolution, well lit photography is essential.

However, the addition of seeing the marble in homes or commercial units gives a depth of realness that inspires the customer - not just informs them. One further step has been showing the team at their craft - which assures the customer of level of care and attention to detail they can expect from our team when it comes to the crucial install.

Chapter III: WEBSITE

We crafted a website for Stonecraft with the care and precision that they bring to every project. Like their work - the marble is the star!

Web Design & Build

A website crafted for the craftsmen

We built a powerful website form scratch for Stonecraft, using Wordpress, the site utilises custom code, beautiful animations and imagery to immerse customers in the products.

2026 saw one of the most significant design overhauls and we're immensly proud of this current iteration that reflects the calibre of the craftsmanship and the warmth and elegance that their work has brought to so many homes and businesses.

Chapter IV: Comms

We've suppoerted Stonecraft with Ads in every place from magazines to Meta. We manage the businesses social media and assist with printed material - from banners to brochures.

Comms Material

Clarity with creativity

Making comms material clear doesn't mute creativity and good design needn't be over complicated. Rather, the two are a powerful partnership. When good design seeks clarity above everything else we are able to produce elegant material that draws the person in to learn more about the products that they can now see clearly.
Print
Marketing Material
Social Media

Partnership

Growing Together

Creating a partnership with Stonecraft over the years - as opposed to simply deisgining graphics and leaving has allowed us not only to save the business money - through more efficient content but has allowed us to anticipate and pivot with the business as it has grown and developed. This has allowed them to have a dependable team who know the business's needs and can get on with the next challenge when it comes.

You can find out more about Stonecraft here at Stonecraft.co.uk

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