First coined by Jospeh Campbell, The Hero's Journey is a story telling device that frameworks every great story from Star Wars to The Fantastic Mr. Fox.

First, we establish the hero in their confort Zone. But then the hero wants something or is called to something greater than themselves. This is a great thing but like all good stories there is a challenge to overcome. But challenge is good and allows the hero to grow to meet the challenge. However often for our hero there is a price to be paid. perhaps the sacrifice of a wise mentor or letting go of something they prized. But overcoming this final obstical leads to restoration/atonement, and the hero returns to their place of comfort but is now a more rounded, developed character. This is normally quickly undone by a studio exec proposing an unnecessary sequel.
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We felt the hero's journey perfectly summed up the 8 important phases in every business's journey. Wether you are a startup or looking to re-evaluate where you are currently. This model can serve as a great guide for telling your story to your audience.

First, we need to establish where you are - perhaps you are dreaming of something new or maybe you feel you are in a rut and are ready to break out! The next step is both scary & exciting. You act and decide to step out and make your dream a reality! Wether its a completely new business or a refresh you will face obsticles. But with a little research we can overcome these. We take time to research the obstacles you will face and produce a strategy to overcome these obstacles and then we implement our strategy - together. Like the hero we aim to give you the tools to overcome the various challenges. Although less dramatic, you will encounter a price to be paid. In every venture we will need to feedback and as we learn from what we have done, we adapt and push on to greater success until we reach the goal you set out for. As the hero returns home having grown so do you - and in business we use this as a chance to reflect form new perspectives and start dreaming all over again… 
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"The Only thing standing between you and everything you've ever wanted is doing it." - Casey Neistat
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This is true. But sometimes we all need a helping hand from someone who has done it before or someone with the skills we just don't have. At Ocho we love people who follow their dreams and we have the skills to help you make that happen.

We prioritise ;istening to you and understanding your vision & ideas for the business . Only then can we bring our knowledge of branding & digital marketing to your project and implement and effective solution that helps take you from your concept to reality.
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